The Trade Show Staffing Checklist Most Brands Skip

Trade show ROI is won or lost in the first qualifying question your staff asks a passerby.

Brief your team on the three things a lead must have before they leave your booth: a reason to remember you, a next step, and a way to reach them.

Uniform and badge consistency matters more at a trade show than almost any other event type -- attendees are scanning hundreds of booths and need to identify yours instantly.