A regional automotive dealer group
A Grand Opening That Filled the Lot on Day One
A regional dealer group needed a high-energy grand opening for a new flagship location, with staffing that could handle both crowd flow and product knowledge.
1,200+
Attendees
18
Staff deployed
85
Test drives booked day-of
The challenge
Grand openings require staff who can do double duty -- greeting and directing high volumes of foot traffic while also fielding real product questions from serious buyers.
Our approach
NowPromotions matched the event with models who had automotive industry experience specifically, supplemented with a general event-staff team for crowd management and check-in.